What is so exciting about blogging?

Reading Using Blogs in Business is a similarly powerful experience as it was to read Murray Turoff’s Network Nation 20 years ago!
One of the differences though is that Turoff had to wait 15 years for his vision of a connected world to materialize with the Web, whereas the tools of the blogging revolution, that can enable the self-organization of individual intelligences into higher-level collective intelligence, they are right HERE and NOW.
What are we doing with them? What are the most exciting and promising experiments for really learning what it will take to learn to escape into higher-order complexity?

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